Role Models: Jen McNamee, Senior Manager of Partnerships and Channel Development at Braze

Jen McNamee, Senior Manager of Partnerships

Today’s Role Model is Jen McNamee. Jen began her career analyzing ad revenue, but later realized she had a strong skill set for building relationships. Over time, she moved from tracking campaign data to managing accounts and eventually brokering large corporate partnerships. Jen is currently the Senior Manager of Partnerships and Channel Development at Braze, a mobile messaging customer engagement platform.

What’s your official title and how long have you been in this role?

My title is Sr. Manager, Partnerships & Channel. I’ve been in this specific role since January, but I’ve been with my company for 2.5 years. Prior to this role I was Manager, Partnerships & Channel.

What attracted you to this role?

This role provides the opportunity to collaborate with a variety of internal & external groups creatively figuring out ways to collaborate for mutual fulfillment.

Walk me through a typical day in your role. What activities do you engage in? What types of meetings do you join? When’s lunch?

My typical day begins early. I start reviewing anything that’s occurred overnight on our various Slack channels & email prior to getting into the office. Once I’m in, I try to respond to any time sensitive emails prior to kicking off meetings with a mixture of internal & external groups.

I don’t have a daily routine for meetings, so everyday provides an opportunity for something fresh. Externally, I meet with potential tech partners to investigate if the partnership would be fruitful or with current partners to plan out additional ways we can collaborate across product enhancements and sales growth or to drive market/brand awareness.

Internally, I meet across a number of departments in our organization (Marketing, Sales, Product, Customer Success, etc.) to build out plans for how to work with our partners and figure out areas for improvement.

Meetings fill up most of my day, but in between, I answer emails/Slacks and also set time aside for long-term partnership planning. Additionally, we have lunch delivered daily, which is an amazing perk, as it saves so much time and interjects a breather in the middle of the day.

What skills/technologies help you succeed?

Evernote, Slack and Google Docs help me with organization, collaboration and time efficiency.

What’s the most fun or creative part of your role?

I really enjoy working with our partners to figure out ways we can create market/brand awareness on the back of each other for mutual company success.

What are the biggest challenges you face in this role?

The biggest challenge, yet also one of my favorite things, is working across such a multitude of groups. It can be difficult to connect the dots between different departments and collectively organize to drive one common goal.

What teams/individuals do you work with cross-functionally? Can you give an example of a time when you collaborated with another group/individual?

Within my role I work with our internal Marketing, Sales, Product, Customer Success, Legal, and Engineering teams. Externally, I’ve worked with those same groups at our partner companies, as I have to help connect teams across both organizations.

One such example of this collaboration is when we roll out new Partners. I get to work hand in hand with our internal Product team to select the Partner. Once that’s established, I connect with our forthcoming Partner and their respective Product team to build out the integration. Then I meet with our Customer Success team to address prospective beta users to test the integration. In addition, I also work with our Sales / Marketing team to share our Partner positioning and value proposition for usage across prospective clients, current clients and forthcoming marketing initiatives.

What’s an area where you’re trying to grow in your role?

One specific area I’m looking to grow is being more outspoken. I need to improve on sharing my opinion in a confident, firm manner.

Aside from technical skills, what personality traits/characteristics make for an ideal candidate in your role?

A person within this role needs to be a team player, flexible, collaborative, creative, empathetic, easy mannered and engaging.

What skills (tech/non-tech) have you improved as a result of working in this role?

I have learned an incredible amount about partners in the tech space, as well as product/technical intricacies within our Product offering. Both of these are evergreen areas of knowledge that will only grow with time. I also had to become more situationally aware of the best way and times to address certain partners & departments to work in the most efficient manner. In addition, I had to improve my understanding of the ‘controllables’ of a situation and work to my strengths to make those a success.

In your role, what metrics define success?

The three main areas are successfully building out new partnerships, collaborating internally/ externally in impactful ways for success, and hitting a sales pipeline revenue goal on the back of Partner introductions / referrals to new clients.

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